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Caracas, September 2009 .- The Venezuelan company with over 147 years in the country, House Hellmund, announces its recent strategic alliance with renowned company, Sony Electronics, to start marketing its line REAL, named by its acronym English Recording Media & Energy Latin America (Recording Media and Energy Latin America).

The relationship between the two companies began about eight years ago with the commercialization of digital division, composed of products for identification and photo printing kiosks for professionals. The new negotiation took place with the team's visit Sony Electronics Inc. to conduct the sales training and talk about the local market.

Following this and with the same goal: to respond to the needs and requirements of end users, the decision is that the Venezuelan market products Sony. Thus, the partnership grows and strengthens with the representation that makes House Hellmund a new category that includes alkaline batteries and rechargeable batteries, chargers for battery, CD's, DVD, movies Hi8 and Mini DVC, pen drive of 4GB Memory Stick Pro Duo.

At present, the trading house begins its entry into other segments of the market and projected market share, which can be varied between 10% and 15% in a period of two years. Lennys Nane, Manager of Customer Service and Support Hellmund House said about it: "With this union, Sony uses a Hellmund House as a channel for greater coverage and market share."

Products Division at Sony Electronics REAL belonging, a firm that is dedicated to the distribution, sale, manufacture and service of equipment for capturing, processing and printing of the image may be obtained from the major networks photographic, electronic, technological and shops convenience throughout the country.